In continuation of the “YoungStars” concept, the brand segment “That will be mine” was developed.
I worked on the new design approach and visual idea for the marketing concept “That will be mine”, including design of the spotlight, the stage and the background for the cars. Following the existing Daimler brand guidelines, I developed flyer, folder, brochure, adverts, flags, banner and merchandising article in the look of the new sales strategy.